The question that gives someone the most pause is, “Why?”, “Why do you do <insert big idea/race/challenge here>.” We find ourselves constantly returning to this search in our storytelling and peeling back the layers of a journey to get to the heart of why it all started in the first place.

Clear and concise communication is at the core of everything we do—internal communication between the Rabbitwolf team, our clients, and our partners. A professional level of communication allows for the alignment of expectations, a level of understanding, and trust that is essential in a successful partnership.

We believe in fostering a deep relationship with the people we have the pleasure of working with. We aren’t transactional. We believe that if there is a level of empathy, there is a level of understanding and trust that creates an environment for a smooth partnership and an excellent, well-produced piece of content.

We have a combined three decades of experience within the outdoor space. We know what works, what doesn’t, what will resonate with audiences, what has been done before, and what hasn’t. We understand the mentality of the weekend warrior to the world-class athlete. Our success lies in our authenticity. We’ve lived it, which directly informs how we ideate, shoot, and produce pieces of content. There’s nothing bogus in what we do.

We wouldn’t be in this space if we didn’t have a passion for it. The company started because we, as consumers of outdoor photos and videos, wanted to authentically join the conversation and tell real stories about real athletes. We wanted to create the content that we wanted to see.